Datta Phuge of Pimpri Chinchwad, outside Pune, commissioned a gold shirt for himself. The end result weighs 3.3kg, comes with a velvet inner lining, and is unwashable.
Phuge says wearing it makes him feel good. For him it is the ultimate manifestation of achievement and gives him a status he has craved since he was young.
"When I was at college, people would say you were from a rich family if you had gold. So from the age of 20, I started wearing gold. Back then in smaller quantities, like 10 or 15g."
He made his big break as a property speculator, then became a money lender in the town of Pimpri Chinchwad, outside Pune.
Every six to eight months, when his company turns in a profit, he buys something else made of gold. Next on his list is a mobile phone made entirely from gold, and perhaps a pair of gold shoes.
I'm sure the recent collapse in gold prices hasn't gone down well in the Phuge household, especially with his wife who apparently owns 500kg of the metal.