BSNL - may it live long and prosper (even though its "corporate" site has been down for at least three hours today) - is holding a public auction of what it has dubbed "vanity"/"premium"/"fancy" mobile numbers. It has placed numbers with formats such as 8300000000, 8300001234, 8300010001, 8300081000 etc. under the gavel with starting prices ranging from Rs. 50000 down to Rs. 2000.